It’s important to track Google’s updates, as understanding a dip in your rankings can be as simple as seeing that Google has just rolled out an update.
Google search engine algorithm update#
Like all of Google’s core updates, the December 2020 core update was wide-reaching, impacting websites and SEO across all languages. The 2020 Core Update was the last major update of 2020 and the first major update since May of that year. Read more about the semantics and other Google indexing info here. This update makes specific queries a lot more accurate on the site and reduces time spent searching for very specific information for Google users.Īlthough Google first called this “passage indexing,” it is more accurate to describe this passage as a passage ranking update, which is the name Google officially gave the update. The google passage ranking is the result of what Google first called “ passage indexing.” In passage indexing, Google can take information buried in the body of web passages and proffer it up in response to a short query. This was a potentially huge update, with Google estimating it could impact a site’s rating by up to seven percent. Google Passage Ranking (February 2021)Īs of February 2021, the Google passage ranking update went live. Page experience consists of several existing Google updates that users will likely be familiar with, including the mobile-friendly update (detailed below) and the HTTPS Ranking boost, among others. if content moves around on the page as the site is loading.whether or not annoying ads might intrude with the user’s mission.How does Google determine user experience on your site? Several factors are included under the umbrella of “ Core Web Vitals.” Factors that the Google algorithm will consider when judging how user-friendly a web page include… After May of 2021, Google began to officially count user experience as a metric by which they rank websites. The Google Page Experience Update is revolutionary in the history of Google updates as Google gave us the information about the update LONG in advance. If your site was impacted by this update, we recommend reviewing Google’s best practices advice to improve your ranking. It’s likely many sites felt the impact of this update in the form of an impacted SEO ranking. Like other Google core updates, the June 2021 update was comprehensive and wide-reaching. Google decided to release two separate updates because some of the core updates they planned to roll out weren’t ready in June 2021. The June 2021 core update was the first of two back-to-back monthly updates that Google rolled out midway through 2021. If your rankings were negatively impacted, you could always review our SEO best practices.
Websites that saw their rankings change during that time may attribute this change to the new core update. The July 2021 core update rolled out over twelve days, from July 1st to the 12th. Before this, the last core update was in December of 2020.Īs is typical of the core updates, the July 2021 core update was a comprehensive update that changed the whole algorithm slightly, but not any single function specifically. Over June and July 2021, Google launched two core updates back-to-back. Google’s advice to websites remains consistent: with an emphasis on high-quality content and user-oriented web services, rather than link manipulation, keyword stuffing, or otherwise black hat SEO, websites will see themselves rise in the rankings. Google’s language here, very specifically, is “nullify.” Due to this update, websites with spammy links will see (or have likely already seen) a drop in their rankings. It is a more comprehensive attempt by Google to nullify spammy links across the web and multiple languages. The so-called “link spam update” rolled out on July 26, 2021. Here are some of the most critical recent updates from Google that you need to know about.